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FaceTory: The K-Beauty Subscription Box You Need to Know About

In the realm of skincare, few trends have captured the hearts and faces of beauty enthusiasts as K-Beauty has. Characterised by innovation, cute packaging and an emphasis on holistic care, K-beauty continues to influence our beauty routines. Today, we’re diving deep into a special corner of this Korean beauty phenomenon – FaceTory, the exciting subscription service that brings K-beauty sheet masks straight to your doorstep.

What is K-Beauty?

K-Beauty, short for Korean Beauty, is a term that encapsulates the beauty products, techniques, and skincare philosophies that hail from South Korea. Known for its skin-first approach, K-Beauty centres around achieving a healthy, hydrated, and luminous complexion, often through multi-step routines.

Key features of K-Beauty include gentle formulas, innovative ingredients (like snail mucin or fermented extracts), and a focus on prevention over quick fixes. The market is also lauded for its impressive product innovation, with sheet masks, BB creams, and cushion compacts all having their roots in K-Beauty.

Why is K Beauty So Popular?

Korean beauty, or K-Beauty as it’s affectionately known, has grown exponentially in popularity in recent years, carving out a significant niche in the global beauty market. One of the main drivers behind its popularity is the unique and innovative use of ingredients. Korean beauty products are known for incorporating unusual but effective ingredients like snail mucin, bee venom, and centella asiatica, also known as cica. These naturally derived components, often novel to the western market, have demonstrated remarkable results in skin enhancement and rejuvenation.

A distinguishing characteristic of K-Beauty is its emphasis on a ‘skincare first’ approach. Unlike other markets that may prioritise covering up imperfections, Korean beauty philosophy focuses on nurturing healthy skin from the base up. It addresses skin issues at their root, promoting prevention over cure. This long-term, holistic strategy to skincare resonates with consumers seeking sustainable beauty routines.

Introducing FaceTory

When it comes to K-beauty, sheet masks are a must-try, and FaceTory is the ultimate gateway. Founded in sunny California, FaceTory bridges the global gap by delivering curated Korean sheet masks to skincare lovers worldwide. The company’s mission? To make the ever-evolving K-Beauty trends accessible to everyone, regardless of where they live or their skincare experience.

FaceTory’s experts scour the Korean beauty scene to find the most effective, trendsetting, and cleanest masks. Each mask is then tested and curated into a themed box that takes into account the season, skin concerns, and current beauty trends. By offering a diverse range of plans, FaceTory ensures that every skincare enthusiast, whether a sheet mask newbie or a seasoned pro, has a box to look forward to. With FaceTory, the elusive K-Beauty glow is just a subscription away.

How Does FaceTory Work?

FaceTory operates as a beauty box subscription service, offering a delightful blend of convenience, surprise, and skincare education rolled into one. But how exactly does this service work? Let’s break it down.

Subscription Plans

First, you choose your subscription plan. FaceTory offers several options designed to cater to different needs and budgets. They have the “Four-ever Fresh” plan, which is their most affordable option and includes four sheet masks each month. Then there’s the “Seven Lux” plan, featuring seven sheet masks, along with the occasional bonus item like an eye mask or a hair mask. For true K-beauty aficionados, the “Lux Plus” plan offers a premium selection of 5-6 skincare products and 5-6 sheet masks every 3 months.

Curating Your Box

Once you’ve chosen your subscription, FaceTory’s team gets to work. Using their expert knowledge of K-Beauty, they carefully select a variety of sheet masks and, depending on your plan, other skincare products. The masks are sourced directly from Korea, with an emphasis on featuring new, innovative products and supporting smaller, less-known brands.


After curating the perfect beauty box, it’s time for delivery. Your box is shipped directly to your door, ready to bring the magic of K-beauty into your home. Shipping is worldwide, so you can get your gorgeous Facetory beauty box sent straight to your door in the UK.


FaceTory also prioritises flexibility: you can skip a month, change your subscription, or cancel at any time. Plus, they also have an online store where you can buy individual masks or products if you find something you really love in your box. In this way, FaceTory seamlessly merges the surprise element of a beauty box with the personalised approach of a skincare routine.

Is FaceTory Good for Sensitive Skin?

FaceTory prides itself on offering a variety of sheet masks and skincare products tailored to different skin types and concerns, including sensitive skin, and provide detailed ingredient information on their website, ensuring that you can identify products that are suitable for your skin’s specific needs.

It’s also noteworthy to point out that many of their products are free from potential irritants like parabens, sulphates, and artificial fragrances, which are often the culprits behind skin reactions. However, as with any skincare product, it’s always a good idea to patch test first, especially if your skin tends to be sensitive. Always keep in mind that what works for others might not work for you and vice versa.

7 Lux vs Lux Plus: Which is Best For Me?

Choosing between FaceTory’s 7 Lux and Lux Plus subscriptions can feel like a tough decision. Both options offer a curated selection of sheet masks and skincare products, but there are some key differences to consider when deciding which is best for you.

The 7 Lux box is a wonderful entry point into the world of K-beauty. For a monthly fee, you receive seven unique and effective sheet masks, each selected for their innovative ingredients and skincare benefits. This box also includes one or two bonus skincare items, giving you a taste of the broader K-beauty product range. If you’re a beginner in skincare or if you have a minimalist skincare routine, the 7 Lux box could be the ideal choice.

The Lux Plus box, on the other hand, is designed for skincare enthusiasts who are keen to explore beyond sheet masks. This is a seasonal box, delivered every three months, and is packed with 5-6 full-sized skincare products alongside 5-6 sheet masks; it’s a full K-beauty regimen in a box, featuring toners, cleansers, serums, moisturisers and more.

And when it comes to aesthetics, both boxes come in gorgeous, photo-worthy packaging, but the Lux Plus box’s packaging is particularly striking, making it feel like you’re unwrapping a present every season. It’s an especially great choice if you love trying different types of skincare products and enjoy the indulgence of a K-beauty surprise.

Overall, the choice between 7 Lux and Lux Plus comes down to your skincare preferences, needs, and how much you’re willing to spend. Whichever option you choose, you’ll get to explore the exciting world of K-beauty and enjoy the high-quality, innovative products that FaceTory is known for.


Can I choose the products I receive in my FaceTory box?

FaceTory’s beauty box contents are carefully curated by skincare experts, which means you can’t choose the individual products. However, this adds an element of surprise, and it’s a great way to discover new products you might not have picked out for yourself.

What if I have allergies or skin sensitivities?

FaceTory provides a detailed list of ingredients for each product included in their boxes, both on their website and in the box itself. This allows you to check for any potential allergens or irritants before using the product. Additionally, they strive to provide products suitable for a range of skin types, including sensitive skin.

Can I gift a FaceTory subscription to someone else?

Absolutely! FaceTory subscriptions make a perfect gift for skincare enthusiasts. You can select the ‘Gift’ option when purchasing and enter the recipient’s details. They’ll then receive their FaceTory box directly.

Can I skip a month or cancel my subscription?

Yes, FaceTory offers flexibility with their subscriptions. You can skip a month or cancel your subscription at any time through your online account. This makes it easy to manage your subscription according to your needs.

Are FaceTory products cruelty-free?

FaceTory is committed to promoting and supporting cruelty-free skincare. They ensure that all the products they feature in their boxes are cruelty-free, so you can enjoy your skincare routine with peace of mind.

Does FaceTory deliver to the UK?

FaceTory currently ships internationally, including to the UK, so you can enjoy their K-beauty selections no matter where you are. Do keep in mind there may be additional shipping charges for international orders, and slightly longer shipping times.