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How Does Birchbox Work? Complete Guide for 2024

It often feels impossible to keep up with trends and new discoveries in the world of beauty, even if you’re constantly plugged into the latest beauty community finds on TikTok and Instagram.

However, the quest for the perfect beauty regimen just became a whole lot easier, thanks to Birchbox, a beauty subscription service that takes the hassle out of beauty shopping.

But what is Birchbox and how does it work? Let’s take a look.

What is Birchbox?

Birchbox is a beauty subscription service that offers monthly boxes of beauty product samples. Founded in 2010, Birchbox has become a powerhouse in the beauty subscription world, bringing joy to beauty lovers everywhere.

With its expertly curated selection of products, Birchbox promises an effortless discovery of new beauty essentials. Birchbox stands as a pioneering force in the subscription box service, simplifying beauty shopping by sending personalised, varied selections of beauty product samples straight to your doorstep.

birch box

How does Birchbox Work?

Signing up for Birchbox is a simple and straightforward process. First, you create a profile and share your beauty preferences, which allows Birchbox to tailor your box to your individual needs and tastes.

From skin type to hair concerns, the profile is extensive, ensuring that what arrives in your box truly reflects what you need.

Every month, for a set fee, you will receive a beautifully packaged box containing five samples of haircare, skincare, and makeup products.

The selection is a mix of high-end and indie brands, providing you with the opportunity to try a wide variety of items that cater to your specific preferences. Alongside the products, you’ll also receive handy tips and tricks to get the most out of your samples.

In essence, Birchbox works as your personal beauty advisor, removing the guesswork and bringing the beauty aisle to you. With Birchbox, discovering your next beauty favourite has never been easier.

birch box

What are the benefits of Birchbox?

A Personalised Beauty Experience:

One of the main benefits of Birchbox is the personalised beauty experience it provides. The service begins by asking you to fill in a comprehensive beauty profile. This includes details such as your skin type, hair type, style preferences and any specific concerns you might have. This ensures that the products sent to you are tailored to your needs and preferences. It’s like having a personal beauty advisor who understands your unique beauty needs and preferences, thus saving you time and effort.

Discovery of New Brands and Products:

Birchbox is an excellent platform for discovering new brands and products. The company collaborates with over 800 brands, from well-established names to emerging gems. Each month’s box includes a mix of well-known, high-end brands and new, upcoming brands. This means subscribers can regularly discover and try new products that they may not have found otherwise.

A Cost-effective Way to Try High-End Products:

Birchbox offers a cost-effective way to try out high-end beauty products. Buying full-sized high-end beauty products can be expensive, and it can be frustrating if a product doesn’t work for you. With Birchbox, you receive smaller samples, allowing you to try a product and see if it works for you before investing in a full-sized version.


The beauty industry can be overwhelming, with a plethora of products and brands on the market. Birchbox simplifies this by curating a selection of products for you each month, delivered directly to your doorstep. The convenience of this service saves you the hassle of browsing through countless products in-store or online.

Educational Aspect:

In addition to the beauty products, Birchbox also provides helpful tips and information about the products included in your box. This means you learn how to use the products correctly and how they can fit into your existing beauty routine. Birchbox essentially becomes a beauty educator, empowering you to take control of your beauty routine.

Rewards and Loyalty Program

Birchbox subscribers are automatically enrolled in the Birchbox Loyalty Points program. You earn points for every box you receive and for every product you buy in the full-size shop. These points can be redeemed for full-sized products in the Birchbox shop, offering yet another benefit to being a Birchbox subscriber.


As a Birchbox subscriber, you have the option to customise part of your box every month. This means you have some control over the products you receive, ensuring you always have something to look forward to.

Overall, the benefits of Birchbox lie in its personalised, cost-effective, convenient, and educative nature, coupled with its loyalty rewards program and customisability options. With Birchbox, beauty discovery becomes a monthly treat to look forward to!

birch box

How is Birchbox So Affordable?

One of the key factors that make Birchbox so affordable is its sample-based model. Subscribers receive sample-sized products, which are typically less expensive for brands to produce than full-sized versions. This model allows Birchbox to deliver a range of high-quality, premium products at a fraction of their full retail price.

Brands are often willing to offer their products in sample size at reduced costs or even for free as a part of their marketing strategy. These brands see Birchbox as a platform for potential customers to discover their products. If a customer enjoys a sample product received in their Birchbox, they’re likely to purchase the full-sized version, making it a win-win situation for both the brand and the customer.

In addition to this, Birchbox purchases products in bulk, which typically leads to a lower cost per unit. These savings are then passed on to the subscriber, making the service more affordable.

Does Birchbox Include Full-Sized Products?

While Birchbox is primarily known for its sample-sized beauty products, subscribers can occasionally receive full-sized items in their boxes. These are typically limited to smaller products, such as lip balms, eyeliners or mascaras, given the size constraints of the box.

For those keen on receiving full-sized products regularly, Birchbox also offers an online store where subscribers can purchase the full-sized version of the products they loved in their sample boxes.

Can I See What’s In My Birchbox Order Beforehand?

Birchbox maintains an element of surprise with their boxes, meaning subscribers typically do not see the exact contents of their box beforehand. However, Birchbox does allow some degree of customisation each month.

Subscribers are offered a choice between a completely surprise box or a box where they can choose one of the products. The rest of the box remains a surprise, allowing for a delightful unboxing experience each month. This system strikes a balance between catering to subscribers’ preferences and maintaining the fun and anticipation of surprise.

birch box

Is Birchbox Worth It?

The value of a Birchbox subscription goes beyond the financial cost. Yes, for a relatively small monthly fee, you’re receiving a curated collection of high-end beauty and skincare products, but the service offers more than just that. Here are just a few reasons why Birchbox is an investment worth considering:

The Joy of Discovery:

Birchbox offers the opportunity to explore new brands and products that you might not have discovered on your own. For those who love the thrill of trying new things and finding new favourites, Birchbox offers immense value. It’s like having your own personal beauty consultant, who delivers a curated selection of products to your doorstep each month.

Personalised Beauty Regimen:

Birchbox curates each box based on the profile you fill out. Your skin type, hair type, beauty concerns, and style preferences all come into play. Over time, as you provide feedback on the products you’ve tried, the selection becomes even more personalised, providing you with a bespoke beauty experience. If you’re someone who values products tailored to your unique needs and preferences, Birchbox’s personalised approach offers significant value.


Let’s not overlook the simple convenience of Birchbox. Instead of navigating through the countless products available in the market, Birchbox brings a carefully curated selection to you. For those with busy lives, Birchbox removes the chore of finding and buying new beauty products, replacing it with the joy of simply opening a box full of surprises.

Value for Money

While the products in your Birchbox are sample-sized, when you consider the number of products you’re getting, as well as their quality and variety, the box often exceeds the cost of the subscription. Plus, if you fall in love with a product, you can purchase the full-sized version directly from Birchbox’s online store, often with subscriber-exclusive discounts.

All things considered, Birchbox offers a unique and exciting way to explore the world of beauty, tailor-made to your preferences and delivered conveniently to your doorstep. Whether it’s worth it ultimately depends on your individual needs and preferences. But if you value discovery, convenience, personalisation, and great value for money, Birchbox could be a fantastic investment for you.

birch box

Frequently Asked Questions

Can I Choose What’s in My Birchbox?

While you can’t select each product that comes in your monthly Birchbox, the company does offer a degree of personalisation. Each month, Birchbox allows you to choose one of your samples from a selection of options. Beyond this, your box’s contents are personalised based on the profile you fill out, ensuring that the products you receive align with your preferences and needs.

How Do I Cancel My Birchbox Subscription?

You can cancel your Birchbox subscription any time. Simply log into your account, navigate to ‘Subscriptions’ in your account settings, and select ‘Cancel Subscription’. You’ll need to cancel before the 1st of the following month to avoid being charged for that month’s box.

Are Birchbox Products Cruelty-Free?

Birchbox features a variety of brands, some of which are cruelty-free. However, not all products included in Birchbox subscriptions are guaranteed to be cruelty-free. If cruelty-free beauty is important to you, check the individual product descriptions on Birchbox’s website or the brand’s own website.

What Happens if I Don’t Like a Product in My Birchbox?

Birchbox encourages feedback on all the products they send out. If you don’t like a product, simply go to your account and review the item. Your feedback will help Birchbox to better tailor future boxes to your preferences.

Can I Buy Full-Size Products from Birchbox?

Yes, Birchbox has an online shop where you can purchase full-size versions of all the products featured in their boxes. As a subscriber, you often have access to exclusive discounts and promotions on their shop.