The world of skincare is vast, intricate, and ever-evolving. Amid this bustling universe, certain brands create a fervour, setting themselves apart not just through efficacious products but also via a unique narrative.
Drunk Elephant, with its catchy moniker and brightly-coloured packaging, stands tall and proud in this elite group. Yet, there’s more to this brand than meets the eye. Behind the whimsical name lies a deep-seated philosophy and a range of products that many swear by.
So, is there a ‘beauty box’ from this cult-favourite that fans can indulge in? Let’s explore.
What is Drunk Elephant?
Despite its playful name, Drunk Elephant is anything but frivolous when it comes to skincare. Founded by Tiffany Masterson in 2012, the brand originated from a personal quest to find products without certain ingredients that Masterson found suspicious.
The name “Drunk Elephant” is inspired by a myth that elephants can become intoxicated by consuming marula fruit – a key ingredient in many of the brand’s products.
Today, Drunk Elephant is not just a skincare brand but a philosophy that underscores the importance of biocompatibility in its formulations. Masterson firmly believed that even ‘natural’ ingredients can irritate and harm the skin.
Instead, the brand opts for synthetics and natural ingredients that resonate with our skin, ensuring maximum absorption and minimal irritation.
A defining characteristic of Drunk Elephant is its transparency. Each product comes with an exhaustive ingredient list, where each ingredient’s function is clearly demarcated.
This level of openness, combined with high-efficacy formulations, has propelled Drunk Elephant from a boutique brand to one with a near-cult status in the beauty industry.
Understanding the Suspicious Sixes
At the heart of Drunk Elephant’s product philosophy is the elimination of what Masterson termed the “Suspicious Six.” These are six categories of ingredients which, according to the brand, are at the root of most skin issues.
By excluding these from their formulations, Drunk Elephant ensures that their products are suitable for all skin types and are less likely to cause irritation.
The ‘Suspicious Six’ comprise:
Essential Oils: While they can offer aromatic benefits, essential oils can also be potential irritants, especially for sensitive skin.
Drying Alcohols: Often used in skincare for quick-drying effects, these can strip the skin of its natural oils, leading to dryness and potential damage.
Silicones: These can create a barrier on the skin, trapping debris and potentially leading to breakouts.
Chemical Sunscreens: Instead, Drunk Elephant opts for physical sunscreens which are often better tolerated by sensitive skin.
Fragrances/Dyes: These additives can cause reactions in some users, leading to redness, itchiness, or other forms of irritation.
Sodium Lauryl Sulphate (SLS): A common detergent that can be harsh and stripping, especially to sensitive skins.
By keeping the Suspicious Six out of its products, Drunk Elephant endeavours to create formulations that respect the skin’s natural barrier and pH, ensuring that even the most sensitive skin can enjoy their range without concern.
The underlying message is clear: skincare doesn’t have to be complex to be effective. Sometimes, it’s about understanding what to exclude rather than what to include.
With this novel approach, Drunk Elephant challenges conventional skincare narratives, urging users to reconsider the ingredients they willingly introduce to their skin.
Does Drunk Elephant Do a Beauty Box?
For aficionados seeking a comprehensive experience of Drunk Elephant’s offerings, or for newcomers wishing to dip their toes without committing to full-sized products, there’s a common question: does Drunk Elephant offer a beauty box?
While the brand doesn’t provide a traditional monthly subscription ‘beauty box’ as some brands do, they are aware of the allure of miniature sets. Drunk Elephant offers curated mini sets, allowing users to sample multiple products.
These sets are not only cost-effective but also perfect for travel or as a thoughtful gift. They give a holistic feel of the brand’s philosophy, allowing users to mix and match products and understand their synergies.
Is Drunk Elephant Worth the Hype?
In a world driven by influencer marketing and flashy advertising, it’s not uncommon for brands to soar in popularity overnight. But is Drunk Elephant genuinely worth its lauded reputation?
Most skincare enthusiasts would offer a resounding ‘yes’. The brand’s ethos of transparency, combined with its commitment to eliminating the ‘Suspicious Six’, translates into products that are both effective and gentle.
The formulations, free from common irritants, often work wonders for those who have struggled with mainstream products.
Additionally, the brand’s emphasis on the importance of pH levels in skincare products ensures they support and maintain the skin’s acid mantle, critical for skin health.
With a perfect blend of cutting-edge synthetics and potent naturals, Drunk Elephant products deliver tangible results, making the hype surrounding them well-deserved.
Best Drunk Elephant Products for your Skincare Routine
Want to elevate your skincare routine? These Drunk Elephant staples are great for all skin types, from oily and acne-prone to dry and sensitive: (although always conduct a patch test when trying out any new skincare product!)
C-Firma Day Serum: A potent vitamin C serum that brightens and evens out skin tone.
Protini Polypeptide Cream: A protein-rich moisturiser that rejuvenates and strengthens the skin.
T.L.C. Framboos Glycolic Night Serum: An AHA/BHA blend that resurfaces and revitalises skin overnight.
B-Hydra Intensive Hydration Serum: Delivers sustained hydration without feeling greasy.
Virgin Marula Luxury Facial Oil: Pure marula oil that hydrates, protects, and heals the skin.
Drunk Elephant, with its avant-garde approach, has carved a distinct niche in the saturated world of skincare.
It challenges and changes preconceived notions about ingredients, pushing users to scrutinise product labels and make informed decisions.
By doing away with unnecessary fillers and potential irritants, they deliver products that truly respect the skin.
Frequently Asked Questions
In this section we answer your questions about the iconic beauty brand Drunk Elephant.
What exactly is Drunk Elephant?
Drunk Elephant is a skincare brand that emphasizes biocompatible skincare, highlighting the use of ingredients that directly benefit the health and balance of the skin. Founded by Tiffany Masterson, the brand has earned a reputation for its dedication to promoting healthy skin.
What’s the story behind the name “Drunk Elephant”?
The name is inspired by a myth suggesting that elephants can get intoxicated by consuming marula fruit. Marula fruit is a core ingredient in many Drunk Elephant products, promoting glowing skin.
What makes Drunk Elephant stand out in the skincare world?
The brand’s ingredient elimination philosophy ensures the omission of essential oils, drying alcohols, chemical sunscreens, and other ubiquitous ingredients which might be harmful to the skin. This approach is believed to reset the skin to its most balanced state.
How does Drunk Elephant ensure the healthiest products for my skin type?
Drunk Elephant is known for choosing ingredients based on biocompatibility, ensuring they are highly absorbable and resonate with almost every skin issue, leading to noticeably firmer, healthier, and balanced skin.
What is the Drunk Elephant Protini Polypeptide Cream?
The Elephant Protini Polypeptide Cream is a moisturizer packed with proteins and active ingredients that directly benefit the skin, making it feel bouncy and revitalized.
I’ve heard of skincare regimen smoothies; what are they?
Skincare regimen smoothies refer to the blending of Drunk Elephant products to achieve a custom mix for one’s routine, ensuring the skin is kept in its most balanced state.
Is it true that Drunk Elephant products are free from fragrance and drying alcohols?
Yes, the brand is known for its commitment to an ingredient elimination diet benefits approach, which means no essential oils drying alcohols, fragrances, and other potential irritants. This results in products that are safer and more biocompatible with a wide range of skin types.
How long should I use Drunk Elephant products before I see results?
While everyone’s skin reacts differently, many users have noticed improvements in over a month. Always remember that skincare is personal, and results can vary.
Do they offer products beyond facial skincare, like body products or hair care?
Yes, Drunk Elephant has expanded its range to include products for the body and hair, all in line with their philosophy of highest quality ingredients and biocompatibility.
How does the brand approach active ingredients in its products?
Drunk Elephant believes in using effective active ingredients that directly benefit the health of the skin. Whether natural or synthetic, the key is to use only ingredients that are beneficial and non-irritating.